Email Copywriting Freelancer Freelance

BCom is seeking talented copywriters to join our dynamic fundraising account teams. In this role, you’ll craft compelling email content for a diverse range of exciting clients. If you thrive in high-energy campaign environments and prefer the flexibility of freelance work, this opportunity is perfect for you.

Summary

We’re seeking a seasoned email copywriter to join our freelance team. In this role you’ll be responsible for developing complete email marketing campaigns – from ideation to final copy – for a variety of clients or projects (industry unspecified, from e-commerce to B2B). You’ll need to write with a warm, conversational voice that matches each brand’s tone and speaks directly to the target reader. Key tasks include brainstorming content strategies, drafting and editing emails, and working closely with designers and marketing leads. The ideal freelancer combines creativity and clarity: you’ll craft engaging subject lines and concise copy that clearly deliver the message, while also analysing response data to iterate on future emails. Because email marketing can generate outstanding ROI, a skilled email copywriter is a valuable asset to any team. We offer a flexible remote arrangement, varied projects, and the chance to make a real impact on clients’ sales and engagement.

Experience, Skills and Competencies

• 3+ years of experience in progressive politics
• Proven copywriting experience, particularly for email marketing campaigns
• Ability to collaborate with a variety of clients, adapting writing style and tone to meet different brand voices and objectives
• Strong project management skills to handle multiple projects simultaneously and meet deadlines on a per-assignment basis
• Ability to work independently
• Comfortable handling a fast-paced, dynamic virtual working environment where your communication with the rest of the team will be remote
• Detail-oriented and quality-focused

Primary Areas of Responsibility

• Write persuasive and engaging email copy
• Ensure high-quality and error-free content through meticulous quality control

• Responsibilities

  • Craft and strategise email campaigns: Develop the content strategy and structure for email sequences and newsletters. Write persuasive email copy (subject lines, preheaders, body text, CTAs) that engages readers and moves them toward the goal.
  • Generate and test variants: Produce multiple versions of key elements (like subject lines or opening lines) for A/B testing. Identify which approaches improve open and click rates.
  • Revise and polish content: Work through several rounds of edits and revisions based on feedback. Ensure each email meets high editorial standards (clear, error-free, on-brand). Manage project timelines and deliver by agreed deadlines.
  • Maintain consistency across channels: Align email copy with broader marketing content. Ensure messaging and tone match landing pages, ads or social posts, maintaining a cohesive brand voice.
  • Segment and personalise: Tailor email copy for different audience groups and campaign types (e.g. welcome series, promotional blasts, follow-ups). Craft content that feels personal and relevant to each segment.
  • Collaborate with creatives: Liaise with designers, marketing managers or creative directors to integrate copy with email templates and visuals. Provide clear notes on how copy should look and where to include links or buttons.
  • Proofread and quality-check: Review copy written by yourself or others for polish and accuracy. Make sure links, details, and calls-to-action are correct and performance-ready.

  • Benefits / What We Offer

    • Flexible, remote work: Complete projects from anywhere on your own schedule. (No fixed office hours.)
    • Diverse projects: Opportunity to work across different industries (unspecified) and campaign types – from brand-building newsletters to sales-driven promotions.
    • Growth and autonomy: Enjoy creative freedom while contributing to strategy. Your ideas and voice matter, and you can shape email campaigns from start to finish.
    • Results-driven focus: Join a team that values performance. We track metrics so you see the real impact of your work and can optimise for even better results.
    • Support and collaboration: Regular communication and feedback. We respect your expertise and provide the context you need to write effectively

The purpose-driven work that our clients rely on us for every day is challenging and edgy. It can be stressful at times. We rely on a shared set of company values that serve as the ultimate guide for team, client and company growth. All successful applicants must align with BCom’s company values which include:

One boat, one mission. We row in the same direction to serve the mission of our company. Do good for our clients and for each other. Collaborate in a way that eases the workload and burden for everyone. Our collective effort is greater than the sum of its parts. Win the tough fights. Outcomes matter. We keep our clients and their success and goals at the front of everything we do. Purpose-driven work is edgy, fast-paced and challenging. We fight to win every day. Be present. To win, you have to compete. To compete, you have to show up. We show up for our teammates, for our clients, and for our communities. Relationships matter. We forge meaningful connections with our clients, our teammates, and the communities we serve — from our founding in rural America to the halls of the nation’s capital. Be honest. We tell the truth with our clients and with each other. We’re honest about our work and the way we do it. Honesty is easy – and convenient – when things are working. It’s hard – but required – when things are tough. This position can be remote or based in Lincoln,

Skills & Experience

• Strong copywriting and editorial skills: Excellent command of English (UK English spelling and style). Impeccable grammar and a knack for writing in a friendly, engaging tone. You can turn technical or detailed info into clear, compelling copy without sounding stuffy.
• Email marketing knowledge: Familiarity with email platforms (Mailchimp, Klaviyo, MailerLite, etc.) and concepts like deliverability, segmentation, and personalisation. Understanding of email components (subject line, preheader, body, CTA).

BCom is an Equal Opportunity Employer. It is BCom’s policy to recruit, hire, train and promote individuals without regard to race, color, religion, gender, gender identity, national origin, age, disability, marital status, sexual orientation, length of time spent unemployed, as well as other classifications protected by applicable laws. People of color, women, people with disabilities, LGBTQ+ individuals, and veterans are strongly encouraged to apply.